Design #1: Jien for Where's Cinderella

A few months ago, the lovely Teri (@teeir on instagram) of Where's Cinderella asked if I'd like to re-design her label's identity.

Teri had a clear vision for Where's Cinderella; she wanted the label to move towards a timeless and elegant image for young working women. When asked about the story behind the name and its previous design, Teri explained the link between the whimsical idea of Cinderella and fulfilling dreams.

Both Teri and I knew we had to keep the label's feminine typeface while re-creating a more quirky and modern image of Cinderella's 'slipper'. After rounds of inspiration sourcing, moodboard curating and illustration, here's the final result :)

Before:

After:

xx

jien